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Terms of Use

Last updated October 3, 2026

These terms apply to your use of neuroscienceofpersuasion.com (the “site”), which is operated by EQuity IP, LLC (“we”, “us”). By using the site, you agree to them.

Intellectual property

Neuroscience of Persuasion℠ is a service mark of EQuity IP, LLC. The framework, text, graphics, white paper and other content on the site are owned by EQuity IP, LLC or used with permission, and are protected by copyright and trademark law.

Using the white paper

You may download the white paper and use it for your own learning and for internal use within your organization. You may not sell it, republish it, modify it, or present the framework as your own without our written permission. When you reference the framework, please credit it as the Neuroscience of Persuasion℠ by EQuity IP, LLC.

No professional advice

The content on the site is provided for general information and education. It is not a guarantee of any particular business result.

Links to other websites

The site links to other websites, including EQ Story Works, Story Currency, Presentation Partners, PathosStory.ai and Amazon. Those sites are governed by their own terms, and we are not responsible for their content or services.

Disclaimer

The site and its content are provided “as is”, without warranties of any kind. We do our best to keep the site accurate and available, but we do not guarantee that it will always be complete, current or uninterrupted.

Limitation of liability

To the fullest extent permitted by law, EQuity IP, LLC is not liable for any indirect, incidental or consequential damages arising from your use of the site or its content.

Governing law

These terms are governed by the laws of the State of Georgia, United States, without regard to its conflict-of-law rules.

Changes to these terms

We may update these terms from time to time. The date at the top of the page shows when they were last changed.

Contact

Questions about these terms can be sent to jon@storycurrency.com.